21-Year-Old Founder from a Generational Goldsmith Family Launches Rishi Rudra, a Spiritual Jewellery Brand Built on Authenticity and Fair PricingOrai, Uttar Pradesh — Kshitiz, 21, who comes from a family of goldsmiths with generations of experience in the jewellery trade, has launched Rishi Rudra, a fashion spiritual jewellery brand offering authentic Rudraksha, Karungali, and gemstone bracelets. Built independently — from sourcing to branding — the venture is rooted in a simple promise: give customers what is genuinely authentic, priced according to its real value.

The idea for Rishi Rudra grew out of Kshitiz’s own background. His family has worked as goldsmiths for generations, and he grew up around precious stones, learning early how to distinguish an authentic stone from a fake one. Over time, he identified a recurring problem in the market: identical gemstones were often sold at widely inconsistent prices, with customers having no reliable way to verify what they were paying for.
“Same gem can be shown to you at a hugely inflated price, and most customers have no way of knowing its real value. That gap is what Rishi Rudra set out to close — authentic products, priced honestly,” said Kshitiz.
To bring the brand to life, Kshitiz personally visited nearly 20 wholesalers to source and vet products, building the business from the ground up without a team, a partner, or external funding.
A Journey Shaped by Setbacks
Kshitiz’s path to entrepreneurship was not linear. Born in Rath, Hamirpur district, and raised in Orai, he attended four different schools and was, by his own account, an indifferent student through much of his early education. A brief interest in wildlife photography in Class 9 — pursued with a borrowed camera and long walks to nearby fields — went unsupported at home and eventually faded.
He later moved to Indore alone to pursue Chartered Accountancy, managing his studies and daily life independently, before family circumstances forced him to discontinue the course. He subsequently qualified for a seat at a Delhi University college, a milestone that also could not be pursued due to circumstances beyond his control.
“Each setback taught me something the last one didn’t — independence, patience, how to start over,” Kshitiz said. “Rishi Rudra isn’t the path I originally set out on. It’s the one shaped by everything that came before it.”
About Rishi Rudra
Rishi Rudra is a fashion spiritual jewellery brand offering authentic Rudraksha, Karungali, and gemstone bracelets, founded by Kshitiz. The brand is built on a commitment to authenticity and fair, transparent pricing.