In a content economy obsessed with speed, Subhrajyoti Biswas is obsessed with leverage.
Currently working at Dragonfruit as a Video Producer, Subhrajyoti plays a key role in crafting content for Alex Hormozi — entrepreneur, investor, founder of Acquisition.com, and one of the most influential business educators in the world.
But describing him as a “video editor” would be inaccurate.
He is a creative strategist who happens to edit.
A systems thinker who happens to design motion.
A problem solver who happens to understand VFX, AI, and performance marketing.
And that distinction matters.
From Performance Ads to Founder Authority
Before stepping into high-level founder content, Subhrajyoti served as Creative Lead at BLKBOX.ai, a performance-driven creative agency working with global gaming giants including:
- SciPlay
- Warner Bros
- King
He managed 35+ video editors, motion designers, strategists, and writers, while collaborating directly with engineers to help build an internal marketplace MVP.
This was not an environment for aesthetics without accountability.
Every creative was measured by performance.
Every revision cycle had cost implications.
Every decision required clarity.
Subhrajyoti didn’t just produce content — he built workflows. He introduced structured feedback systems. He pushed for SOP clarity to reduce friction. He integrated AI-assisted production tools before most agencies considered them viable.
The result: faster output, fewer revisions, stronger execution.
The AI Integrator — Before It Was Mainstream
While much of the creative industry debated whether AI would replace jobs, Subhrajyoti quietly began incorporating it into his workflows.
At Pocket FM and KUKU FM, he worked as a Gen AI Producer, developing hyper-realistic AI-powered storytelling formats. This wasn’t surface experimentation — it involved building immersive content experiences using emerging generative technologies.
Today, he leverages tools like VEO3, Kling AI, and multi-model AI platforms to:
- Transform static assets into dynamic motion
- Generate supporting visuals when footage is missing
- Accelerate iteration cycles
- Enhance production efficiency without sacrificing quality
He doesn’t use AI as a shortcut.
He uses it as an amplifier.
Cinematic Foundations, Digital Instincts
Long before working with global gaming brands and founder-led media, Subhrajyoti built his creative foundation in cinema and commercial production.
He contributed to Bengali feature films and worked on campaigns for brands such as Xiaomi and Vivo, where he developed a strong understanding of visual storytelling, pacing, and emotional structure.
Simultaneously, as a teenager, he grew a Bengali YouTube channel to over 50,000 subscribers, learning audience psychology before platform analytics became mainstream strategy.
He understands both sides of content:
The cinematic discipline of narrative.
And the ruthless attention economics of the internet.
That dual fluency is rare.
Working with High-Level Founders
Producing content for someone like Alex Hormozi requires more than technical skill.
It requires judgment.
Knowing when not to animate.
Knowing when silence holds more authority than motion.
Knowing how to maintain brand integrity while optimizing retention.
Subhrajyoti approaches editing with strategic restraint.
He studies long-form retention patterns.
He analyzes pacing psychology.
He aligns visual treatment with founder positioning rather than trend-driven noise.
The goal is not virality.
The goal is authority at scale.
More Than a Creative — A Systems Operator
What consistently stands out in Subhrajyoti’s trajectory is not simply his creative output, but his operational mindset.
He questions structure.
He seeks consolidated feedback loops.
He prefers scalable systems over chaotic iteration.
While many creatives focus only on craft, he focuses on infrastructure.
At just 24, he has already:
- Led multi-disciplinary creative teams
- Worked with global entertainment brands
- Integrated AI into production pipelines
- Contributed to MVP product development
- Produced content for one of the most influential entrepreneurs online
But more importantly, he thinks in compounding systems.
The Bigger Picture
Subhrajyoti Biswas represents a new category of modern creative professional:
Creative strategist.
Motion designer.
VFX problem solver.
AI workflow integrator.
Performance-aware content operator.
He understands that in today’s market, content is not decoration.
It is distribution leverage.
And distribution, when engineered correctly, compounds.
While others chase trends, he builds frameworks.
While others edit clips, he optimizes ecosystems.
And that’s precisely why founders and high-growth teams increasingly look for creatives who think like operators.
Subhrajyoti Biswas is one of them.
Linkedin: https://www.linkedin.com/in/artistsubhra/
