HEADLINE: India’s First ‘Hormone-Safe’ Brand Luneira Debuts with Free AI Ingredient Scanner; Challenge to ‘Natural’ Brands

DATELINE: New Delhi, India, February 27, 2026.  Luneira Personal Care, a pioneering wellness brand dedicated to the unique biology of pregnancy and motherhood, today announced its official launch on 28 February 2026. Positioning itself as India’s first dedicated Hormone-Safe personal care brand, Luneira enters the market with a critical mission: to eliminate Endocrine Disrupting Chemicals (EDCs) from the maternal wellness space.

In a move to democratize safety beyond its own product line, Luneira has unveiled a proprietary Free AI Ingredient Scanner. This digital tool allows mothers to scan the ingredient lists of any personal care product from any brand to instantly detect potential reproductive toxins often hidden in “natural” labels.

A New Safety Standard: Why ‘Natural’ Isn’t Enough Luneira Personal Care was developed after identifying a critical gap in the Indian market. While many brands claim to be “natural,” they often contain hidden Endocrine Disruptors (EDCs) chemicals that mimic hormones and can impact fetal development.

To solve this, Luneira has moved beyond standard industry practices. The brand’s formulations are benchmarked against strict European Union safety standards, voluntarily excluding over 1,400 ingredients currently banned in the EU to ensure total hormonal neutrality. This protocol removes the guesswork for mothers who want clinical safety without sacrificing luxury.

The Story Behind the Mission “The moment that changed everything was on my wedding day,” said Prayash Kumar Pal, Founder of Luneira. “As my wife opened her personal care gifts, I saw ‘safe’ products loaded with hidden toxins. I realized the real villain wasn’t just the chemicals, but the lack of transparency. We launched Luneira not just to fill a gap, but to guarantee safety.”

Flagship Innovations The brand’s full catalogue will be available at luneirapersonalcare.com beginning 28 February. Key highlights include:

• The AI Ingredient Scanner: A free tool for all mothers to check product safety against international toxicity databases.
• The ‘Elasticity’ Belly Oil: A hormone-safe formulation to support skin stretching.
• The ‘Melasma Manager’ Serum: Pigmentation control using non-teratogenic ingredients.

About Luneira Personal Care Luneira is India’s first hormone-safe personal care brand. By combining scientific formulation with cutting-edge AI technology, Luneira empowers women to prioritize their well-being during pregnancy and beyond with confidence and joy.