Parihar began his professional journey in 2014, working at his father Binay Kumar’s printing press, Deshvani Press. During this time, he was involved in operating offset printing machines and also worked on designing layouts for the Deshvani Hindi daily newspaper, collaborating closely with his brother Aman Deep. The experience gave him early exposure to publishing, design production and print media.
In 2016, he began freelancing with small businesses, gradually building an international portfolio of work. Within a few years, his design services reached companies and startups in more than 38 countries. In 2018, he achieved Top Rated Seller status on the global freelancing platform Fiverr, where he was also featured on the platform’s first page, highlighting his design work to a global audience.
Parihar later pursued design education at the National Institute of Fashion Technology, where he did his major in Fashion & Lifestyle Accessories. Alongside his design career, he founded the branding and marketing company Blink Lemon, which works with startups and emerging businesses looking to build their digital presence and brand identity.
He is also the founder of the statement jewellery venture Stellin Moon, and co-founded the food venture Staple & Spices, which focuses on delivering quality spice products with the idea of bringing ingredients directly from farm to plate.
Beyond entrepreneurship, Parihar has a strong background in music. A Visharad in Tabla and a pianist, he has performed piano concerts in various events, including a performance at the Wards Lake Evening Market in 2025. Through his music programs, he says he has helped thousands of students learn the fundamentals of piano, aiming to make music education accessible and affordable for learners across India.
Parihar believes in India, he often writes editorials on world politics, psychology and global affairs, reflecting his belief in India’s future and the importance of informed discourse.
Speaking about business ethics, Parihar has often raised concerns about agencies that charge high fees while failing to deliver meaningful results for small companies. He believes that transparency, honesty and fair value should be central to entrepreneurship, particularly when working with startups and young businesses.
With ventures spanning design, education, ecommerce and publishing, Parihar says his long-term aim is to build initiatives that support students, entrepreneurs and small businesses across India while creating accessible opportunities for learning and growth.
