Founder of Hari Group aims to create impact-driven ventures and inspire a new generation of entrepreneurs from Bihar

Introduction

India’s startup ecosystem has produced many inspiring stories over the last decade. Yet, many regions of the country still remain underrepresented in the national entrepreneurial narrative. One such place is Bihar — a state rich in talent, history, and ambition but still waiting for a large-scale startup success story.

Among the emerging entrepreneurs working to change that perception is Amarjeet Kumar, popularly known as Sanu Seth. Based in Patna, he is the founder of Hari Group, an emerging business structure that manages multiple ventures across sectors such as FMCG and lifestyle fashion.

What makes Amarjeet’s story compelling is not only the businesses he has built at a young age, but the mindset behind them. For him, entrepreneurship is not just about building companies — it is about building opportunities, systems, and long-term impact.

Early Life and Business Background

Amarjeet Kumar comes from a traditional Baniya business family where trade and entrepreneurship have been part of everyday life for generations. Growing up in such an environment naturally exposed him to the dynamics of business from a very young age.

He often spent time observing and occasionally assisting in his father’s business activities. These early experiences gave him an informal yet practical understanding of how markets operate, how relationships are built in business, and how financial discipline plays a crucial role in long-term sustainability.

While many students think about careers after graduation, Amarjeet’s interest in entrepreneurship had already begun developing during his formative years.

The Beginning of the Entrepreneurial Journey

The real beginning of Amarjeet’s entrepreneurial journey came in 2021, a time when the world was slowly recovering from the COVID‑19 pandemic.

During that period, he had just started his college education. Like many students, he wanted to find ways to earn while continuing his studies. However, finding opportunities that matched his abilities and ambitions proved difficult.

Instead of waiting indefinitely for the right opportunity, Amarjeet decided to create one himself.

After a discussion within the family, his father supported his idea and provided an initial investment of ₹10 lakh. With this capital, Amarjeet laid the foundation for his first venture — Hari Enterprises.

Personal Challenges During College

The early phase of his journey was not without challenges. Alongside the pressure of building a business from scratch, Amarjeet also went through a difficult personal phase during his college years.

He experienced a one‑sided emotional attachment that significantly affected his focus and mental state for a long period. According to him, this phase lasted for nearly one and a half years and became one of the most emotionally challenging periods of his life.

When asked about this experience in detail, Amarjeet chose not to discuss the matter publicly and politely declined to elaborate further.

However, he acknowledges that this phase ultimately strengthened his mindset. It forced him to reflect, regain focus, and redirect his energy toward building something meaningful.

Building Hari Enterprises

Hari Enterprises became Amarjeet’s first step into the business world. The company operates in the FMCG sector and focuses on food product manufacturing and processing.

Starting an FMCG venture is never easy, especially for a young entrepreneur. The sector requires strong operational control, quality assurance, supply chain management, and distribution networks.

In the early days, sales were mostly driven through personal contacts and existing networks. Growth was gradual, but the process helped Amarjeet understand the operational realities of the industry.

Over time, the venture began stabilizing and forming the foundation for future expansion.

Expansion with Hari Lifestyle

After gaining confidence from his first venture, Amarjeet decided to expand into another sector. Within about a year, he launched Hari Lifestyle — a brand focused on clothing and lifestyle products.

The brand aims to deliver modern apparel while gradually building recognition in the fashion market.

One of the significant milestones for the brand came through a collaboration with Style Bazar, enabling Hari Lifestyle clothing to become available at Style Bazar retail outlets.

This step marked an important move toward expanding the brand’s retail visibility and consumer reach.

The Creation of Hari Group

As Amarjeet began managing multiple ventures simultaneously, operational complexity increased. Handling manufacturing operations, brand development, and strategic decisions across different businesses required a more structured system.

This led to the formation of Hari Group.

Hari Group acts as the central management and operational backbone for all ventures created by Amarjeet Kumar. The group oversees strategic planning, operations, and coordination across businesses.

Future ventures launched by Amarjeet are also planned to operate under the Hari Group structure.

Vision for Bihar

One of Amarjeet’s biggest motivations comes from a simple observation — Bihar still does not have a unicorn startup.

Despite having a large population and talented youth, the state has yet to produce a billion‑dollar startup that can redefine its economic narrative.

Amarjeet hopes to contribute toward changing this reality.

His long‑term goal is to build ventures that generate employment, create innovation, and inspire young entrepreneurs from Bihar to think bigger.

Inspiration from Ratan Tata

Among the personalities who inspire Amarjeet the most is Ratan Tata.

For Amarjeet, Tata represents a rare combination of visionary leadership and social responsibility. He admires the way Tata built global businesses while maintaining ethical values and contributing to society.

This philosophy has influenced Amarjeet’s own approach to entrepreneurship. He believes businesses should create value not only for investors but also for society.

Future Expansion Plans

Looking ahead, Amarjeet plans to expand into new sectors.

In the near future, he intends to enter the real estate industry, adding another vertical to the Hari Group ecosystem.

Over the next five years, his roadmap includes launching multiple ventures across various sectors. One of the upcoming ideas currently under development is expected to significantly disrupt an existing industry.

For strategic reasons, Amarjeet has chosen not to disclose details about this idea at this stage.

Recognition and Industry Presence

Despite being early in his entrepreneurial journey, Amarjeet has already participated in several events and business gatherings where his work has been recognized.

He has also received multiple awards acknowledging his work as a young entrepreneur.

While these recognitions are encouraging, Amarjeet views them as milestones rather than final achievements.

Founder Statement

“Success for me is not only about money or recognition. My real goal is to build something meaningful that can create opportunities for people and contribute to the country,” Amarjeet says.

He believes that entrepreneurship from smaller cities can play a major role in shaping India’s future business landscape.

Conclusion

The journey of Amarjeet Kumar, also known as Sanu Seth, is still in its early chapters.

From starting a venture during his college years to building a multi‑venture structure under Hari Group, his story reflects resilience, ambition, and a long‑term vision.

If his plans unfold as intended, Amarjeet could become one of the entrepreneurs contributing to a new era of business leadership emerging from Bihar.