India’s automotive culture is evolving rapidly. Over the past decade, a growing community of enthusiasts has begun exploring vehicle customization, off-road modifications, and performance upgrades that were once considered niche interests. Yet for many years, access to reliable international aftermarket products remained limited within the country.
Entrepreneur Sachin Thankaraj recognized this gap early. What began as a personal passion for automobiles gradually transformed into a structured business venture that would later become Roavion Automotive Pvt Ltd and its enthusiast-focused platform Autobacs India.
Today, Autobacs India is known among automotive enthusiasts and garages as a trusted source for premium aftermarket components, global automotive technologies, and unique vehicle builds.
From Passion to Platform
Sachin’s journey into the automotive aftermarket industry did not start with a large investment or a ready-made ecosystem. Instead, it began with curiosity, experimentation, and a deep interest in vehicle performance and customization.
In the early years, finding authentic aftermarket components in India was often challenging. Enthusiasts frequently relied on fragmented sources, unverified suppliers, or complicated import processes. Recognizing this gap, Sachin began building direct relationships with international manufacturers and suppliers across major automotive markets.
Over time, Roavion Automotive developed procurement and supply relationships across countries including Thailand, China, the United States, Germany, Australia, Japan, and the United Kingdom, allowing Indian customers to access premium aftermarket products that were previously difficult to source in the domestic market.
This global sourcing network eventually led to the establishment of Roavion Automotive Pvt Ltd, a company focused on importing, distributing, and supporting advanced aftermarket automotive technologies.
Building Autobacs India
As the ecosystem grew, the vision expanded beyond simply supplying products. Sachin launched Autobacs India as a platform designed to support automotive enthusiasts, modification workshops, and dealerships looking for trusted aftermarket solutions.
Through Autobacs India, customers gained access to a wide range of specialized upgrades including performance suspension systems, off-road accessories, advanced lighting technologies, body kits, and electronic automotive innovations.
Over the past 11 years, the company has worked with more than 10,000 customers and has been involved in over 500 custom vehicle projects across India, particularly within the rapidly growing segment of SUVs, off-road vehicles and luxury car customisations.
These projects have helped demonstrate how global automotive technologies can be adapted for Indian driving conditions and enthusiast preferences.
Rather than operating solely as a product distributor, Autobacs India has positioned itself as a bridge connecting international automotive innovation with India’s rapidly growing enthusiast community.
A Collaborative International Partnership
Behind the growth of the company is also a strong international partnership. Pathumwadee Manu, a Thai citizen and equity holder in the business, plays an important role in supporting the company’s international operations and strategic development.
Her involvement has contributed significantly to strengthening global supplier relationships and facilitating international procurement channels, particularly across key automotive manufacturing hubs in Asia and other global markets.
Together, Sachin Thankaraj and Pathumwadee Manu have worked to expand Roavion Automotive’s global network while building a stronger presence within India’s aftermarket automotive sector.
Contributing to a Growing Automotive Culture
India’s automotive aftermarket industry is still in a relatively early stage compared to markets such as the United States, Japan, or Thailand. However, interest in vehicle customization, off-road exploration, and performance tuning continues to grow steadily.
Companies like Autobacs India are contributing to this shift by making premium automotive technologies more accessible and by helping enthusiasts better understand the possibilities of modern vehicle upgrades.
Through digital engagement, product education, and community involvement, the brand continues to support the expanding ecosystem of automotive enthusiasts across the country.
Looking Ahead
As the industry evolves, Sachin Thankaraj remains focused on strengthening international partnerships and expanding access to advanced automotive technologies in India.
With Autobacs India continuing to grow, the long-term vision is to build a globally recognized automotive brand originating from India — one that connects manufacturers, innovators, and enthusiasts across borders.
What began as a passion for automobiles has steadily developed into a platform that reflects the changing landscape of India’s automotive culture.
And as that culture continues to evolve, ventures like Autobacs India are helping shape what the future of automotive customization in the country may look like.
