BITS Pilani Founder Rebrands Vedic Farm to Vedica Farm, Reviving Traditional Bilona Ghee & Wood Pressed Oils for Modern India

Rajasthan-Based D2C Brand Expands Across Blinkit, Amazon, and Its Official Website

Pilani, Rajasthan — In a rapidly evolving food landscape where consumers are prioritizing purity, traceability, and nutrition, Vedica Farm is emerging as a fast-growing direct-to-consumer (D2C) brand focused on traditional Indian food practices. Founded by BITS Pilani alumnus Ratan Singh, the company is dedicated to delivering Bilona Buffalo Ghee, wood pressed oils and other many chemical free item using time-tested, chemical-free processes.

Originally launched as “Vedic Farm,” the brand recently underwent a strategic rebranding to “Vedica Farm” to build a more distinctive, premium, and scalable identity in the natural foods segment. The transition reflects the company’s broader vision of combining India’s ancient food wisdom with modern branding, distribution, and consumer trust.

The Founder Behind Vedica Farm: Ratan Singh

Ratan Singh, the founder of Vedica Farm and a graduate of BITS Pilani, brings a unique blend of digital marketing expertise and entrepreneurial experience to the brand. Before starting Vedica Farm, he worked across multiple domains including SEO, performance marketing, and business strategy, and also founded DigiRoads — a digital marketing agency, training institute, and research firm.

Having built and experimented with multiple business models, Ratan Singh developed a deep understanding of consumer behavior, branding, and scalable business systems. His transition into the natural food segment was driven by a clear realization — the growing gap between what people consume and what is truly healthy.

Coming from Rajasthan, where traditional food practices are still deeply rooted, he identified an opportunity to build a brand that could bring authentic, chemical-free food products from villages to modern households across India.

“Vedica Farm is not just a business idea, it is a long-term vision to build a trusted food brand rooted in Indian tradition,” says Ratan Singh.

Bridging the Gap Between Tradition and Modern Nutrition

Vedica Farm was founded with a clear mission — to bring back authentic, minimally processed food products that have been an integral part of Indian households for centuries. With increasing concerns around refined oils, adulteration, and over-processing, the brand positions itself as a reliable alternative rooted in transparency and tradition.

“Today’s consumers are becoming more aware of what they consume. Vedica Farm is our effort to reintroduce real food — prepared the way it was meant to be,” says founder Ratan Singh.

By focusing on traditional preparation methods and clean sourcing, Vedica Farm aims to address the growing demand for chemical-free, nutrient-rich food products in India.

Authentic Bilona Buffalo Ghee Using Traditional Methods

One of the flagship products of Vedica Farm is its Bilona Buffalo Ghee, prepared using the traditional bilona method. Unlike industrial ghee production, this process involves converting milk into curd, followed by hand-churning to extract butter, which is then slowly heated to produce ghee.

This method not only enhances taste and aroma but also helps retain essential nutrients. Vedica Farm’s approach ensures that every batch of ghee reflects authenticity, consistency, and nutritional integrity.

The brand’s focus on Bilona Ghee aligns with increasing consumer interest in traditional superfoods and Ayurvedic dietary practices.

Wood Pressed Oils: A Healthier Alternative to Refined Oils

In addition to ghee, Vedica Farm offers a curated range of wood-pressed oils, including:

• Wood Pressed Mustard Oil
• Wood-Pressed Coconut Oil
• Wood Pressed White Sesame Oil
• Wood Pressed Sunflower Oil

These oils are extracted using a cold-press technique at low temperatures, which helps preserve natural nutrients, antioxidants, and flavor. Unlike refined oils that undergo heavy chemical processing, wood-pressed oils are increasingly being preferred by health-conscious consumers.

Vedica Farm’s product range is designed to support a balanced and natural lifestyle while staying rooted in Indian traditions.

Built in Rajasthan with Scalable Production Capabilities

Operating from Rajasthan, Vedica Farm integrates rural sourcing with modern production and branding practices. The company has developed a production capacity of approximately 100 liters per day and continues to scale its operations in response to growing demand.

By leveraging local resources and maintaining strict quality standards, Vedica Farm ensures consistency while supporting regional agricultural ecosystems.

The brand is also aligned with India’s growing startup ecosystem and government-backed initiatives that promote food processing and rural entrepreneurship.

Expanding Accessibility Across Digital and Quick-Commerce Platforms

As part of its growth strategy, Vedica Farm has established a strong multi-channel distribution network to ensure ease of access for customers across India. The brand is now available on leading quick-commerce and e-commerce platforms such as Blinkit and Amazon, along with its official website vedicafarm.com.

This omni-channel presence allows customers to conveniently purchase authentic Bilona Ghee and wood-pressed oils with faster delivery and a seamless shopping experience. The move also strengthens Vedica Farm’s position in the competitive D2C natural food market.

Educating Consumers on Traditional Food Practices

Beyond product offerings, Vedica Farm is actively focused on consumer awareness and education. The brand emphasizes the importance of understanding food sourcing, processing methods, and nutritional value.

Key areas of awareness include:

• Benefits of Bilona Ghee in daily nutrition
• Differences between refined oils and wood-pressed oils
• Importance of chemical-free and minimally processed food
• Transparency in sourcing and production

By building awareness, Vedica Farm aims to empower consumers to make informed and healthier lifestyle choices.

Vision to Build a Trusted National Brand

With the Indian natural food market witnessing significant growth, Vedica Farm is positioning itself as a premium, trust-driven brand in the traditional nutrition space. The company plans to expand its product portfolio into other Vedic and natural food categories while strengthening its distribution and brand presence nationwide.

The rebranding from Vedic Farm to Vedica Farm marks a key milestone in this journey, signaling the company’s intent to scale while staying rooted in its core values of purity, authenticity, and tradition.

A Purpose-Driven Approach to Food

Vedica Farm is not just building a product line—it is building a movement around authentic Indian food culture. By combining traditional methods with modern execution, the brand is creating a strong identity that resonates with today’s conscious consumers.

As demand for clean-label, natural, and trustworthy food products continues to rise, Vedica Farm is well-positioned to become a household name in India’s premium nutrition segment.

Brand: Vedica Farm
Founder: Ratan Singh
Website: https://vedicafarm.com