Inspiring Journey of Anurag Shastri: Building Businesses, Brands and Narratives
Anurag Shastri is a marketing and business consultant, entrepreneur, IIM Calcutta alumnus, and founder of Ulterior Expansion Business Consultants LLP. With experience across multiple industries and a strong understanding of business strategy, marketing, sales, branding, and execution, he has built a reputation for helping organizations grow with clarity and structure.
His journey started with deep exposure to business from an early age. Coming from Gujarat’s strong entrepreneurial ecosystem, Anurag observed business operations, customer behaviour, sales challenges, and market realities closely. Over time, he realized that successful businesses are not built only on good products. They require the right strategy, strong marketing, disciplined execution, and consistent systems.
To strengthen his marketing knowledge, Anurag pursued an executive program in marketing from IIM Calcutta and completed 50+ certification courses in marketing, management, business strategy, and related fields. Along with academic learning, he gained practical experience by working with several corporates and consulting for businesses across diverse sectors.
As the founder of Ulterior Expansion, Anurag has worked with 70+ organizations across industries such as healthcare, real estate, education, e-commerce, logistics, wellness, retail, entertainment, astrology, politics, and professional services. His firm helps businesses with business consulting, marketing strategy, digital marketing, branding, AI implementation, lead generation, CRM systems, social media management, and sales process development.
One of Ulterior Expansion’s major strengths is that it does not work like a typical digital marketing agency. The company positions itself as a corporate-level CMO, CBO, and full-stack business growth team for its clients. From creating business roadmaps to building marketing campaigns, from designing brand identities to setting up lead funnels, Ulterior Expansion focuses on outcomes, not just activity.
The firm has helped brands improve visibility, build stronger positioning, generate leads, create revenue systems, and scale operations. In healthcare, Ulterior Expansion has helped physiotherapy and medical brands strengthen their digital presence and business growth. In real estate, it has worked on content, performance marketing, project positioning, and investor communication. In e-commerce and lifestyle brands, it has contributed through branding, packaging, content strategy, and digital growth.
Anurag’s expertise also extends to political consulting and media strategy. He helps political parties and leaders build clear narratives, define communication positioning, create content strategies, and strengthen public perception through structured media planning. In politics, where perception, timing, messaging, and trust matter deeply, his understanding of marketing psychology and narrative-building becomes a strong advantage.
Currently, Anurag is also working on building an AI tool for business consulting, which is under user testing. The vision behind this tool is to help businesses get sharper insights, faster diagnosis, better strategy suggestions, and structured growth direction using artificial intelligence. By combining AI with business consulting intelligence, Anurag aims to make high-quality strategic thinking more accessible to entrepreneurs, MSMEs, and growing companies.
What makes Anurag Shastri’s journey inspiring is his ability to blend practical business experience with structured strategic thinking. He has seen businesses from multiple angles — as an employee, consultant, founder, mentor, and strategist. He understands both the ambition and the struggle of entrepreneurs.
His mission is simple: to help companies and people achieve their best through world-class strategy and execution.
Through Ulterior Expansion, Anurag continues to support businesses that want more than just marketing. He helps them build direction, systems, brand value, and long-term growth.
