Darbhanga, Bihar: As digital platforms continue to transform the way businesses communicate with customers, a new generation of entrepreneurs is emerging from smaller cities with a focus on bringing professional digital solutions closer to local businesses. Among them is Ankit Mukhiya, Founder of Mithila Digital Hub, a Darbhanga-based digital marketing and advertising agency.

Mithila Digital Hub began its journey in 2023 and formally established its office in 2024 at Digghi West, Professor Colony, Gali No. 03, Darbhanga, Bihar. The agency today works across digital marketing, advertising, content, technology, e-commerce and public relations, with a particular focus on businesses in the Mithila region while also serving clients across India.

Ankit Mukhiya’s professional journey began with an interest in digital marketing. He travelled to Mumbai to pursue a digital marketing course and subsequently gained practical experience through freelancing and working with different companies.

The experience helped him understand the practical side of digital marketing beyond classroom learning, including social media, online advertising, content, digital campaigns and the changing behaviour of online audiences.

After gaining experience, Ankit started his own digital marketing venture in 2023 on a part-time basis. As the number of projects and responsibilities grew, he gradually shifted his focus towards the agency full-time. This journey eventually led to the establishment of the Mithila Digital Hub office in Darbhanga in 2024.

Building a Full-Service Digital Marketing Agency

Today, Mithila Digital Hub provides a broad range of digital marketing and advertising services for businesses, brands, institutions and public personalities.

Its services include Social Media Management, Content Strategy, Digital Advertising, Google Ads, Meta Ads, Performance Marketing, Website Development, App Development, E-commerce Management and Marketplace Management.

The agency also works with sellers and businesses operating on platforms such as Amazon, Flipkart and Meesho, providing digital and marketplace-related management support.

Online and offline Public Relations (PR) and communication services are also part of the agency’s service portfolio.

The objective is to provide businesses with an integrated digital ecosystem instead of limiting services to social media posting alone.

Experience in Political Digital Campaigns

Mithila Digital Hub also gained significant practical exposure in political digital communication during the 2025 MLA election.

During the election period, the agency worked with more than 10 candidates on social media management and related digital communication activities. The team was also involved in online and offline PR work.

The experience provided practical exposure to campaign-oriented content, social media communication, audience engagement and digital public image management.

Mithila Digital Hub continues to provide social media management and digital communication services to political personalities.

An 8–10 Member Team Working from Concept to Reach

The agency has grown beyond a one-person operation and currently works with a team of approximately 8–10 members.

The team follows an end-to-end content workflow. Depending on the project, the process can begin with developing a video or content concept and continue through content planning, shooting, editing, posting, distribution and reach analysis.

This collaborative model allows the agency to handle different aspects of a client’s digital presence under one coordinated workflow.

For Ankit Mukhiya, digital marketing is not simply about creating posts or running advertisements. The broader objective is to understand a business, identify its audience and build a digital presence around its requirements.

Working Across Multiple Sectors

Mithila Digital Hub has expanded its work across different categories of clients.

The agency currently works with schools, hotels, restaurants, brands, businesses and political personalities, among others.

Each sector has different audiences and communication requirements. The agency therefore focuses on developing content and digital strategies according to the nature of the business and its target audience.

A Special Focus on Mithila

The name Mithila Digital Hub reflects an important part of Ankit Mukhiya’s vision.

While the agency works with clients across India, its special focus remains on the Mithila region and its local businesses.

Ankit believes that many local businesses have strong products and services but may not have access to professional digital marketing guidance or may not fully understand how digital platforms can contribute to business growth.

Through Mithila Digital Hub, he aims to help local entrepreneurs understand and adopt digital marketing, online advertising, content creation and other digital tools.

Looking Beyond Darbhanga

For Ankit Mukhiya, establishing an agency in Darbhanga is not the final destination but the beginning of a larger entrepreneurial journey.

Alongside Mithila Digital Hub, he is also working on more than three startup ventures, reflecting his broader interest in entrepreneurship and building businesses around different ideas.

His long-term vision is to strengthen Mithila Digital Hub’s presence in the Mithila region while expanding its services and client base across India.

Ankit Mukhiya’s Vision

Speaking about his vision, Ankit Mukhiya, Founder of Mithila Digital Hub, says:

“My objective is not simply to help businesses stay active on social media. I want local businesses to understand digital marketing as a genuine business-growth tool. We started our journey from Darbhanga and have a special focus on Mithila, but our vision is to provide professional digital solutions to businesses across India.”

From learning digital marketing in Mumbai and gaining experience through freelancing to establishing his own agency in Darbhanga, Ankit Mukhiya’s journey represents the growing opportunities for young entrepreneurs in the digital economy.

With Mithila Digital Hub, his focus remains on combining digital marketing, content, advertising, technology and communication to help businesses build stronger digital identities and connect with their audiences in an increasingly digital marketplace.