From Aviation to Skincare Entrepreneurship: How Krishna Prabhu Is Building GLITTENCE Into a New-Age Indian Skincare Brand
In a rapidly evolving beauty and skincare industry, a new Indian brand is working towards making quality skincare more accessible, comfortable, and relevant to everyday life. At the centre of this journey is Krishna Prabhu, Founder of GLITTENCE, an emerging skincare brand built on a simple belief: skincare should be effective, uncomplicated, and designed around the needs of real people.
Unlike many entrepreneurs who begin their journey in the beauty industry, Krishna’s professional story started in aviation. After spending nearly a decade working with leading airlines, including SpiceJet and IndiGo, he developed a strong understanding of customer service, operations, teamwork, and the importance of building trust.
Today, he is bringing those experiences into an entirely different industry, with a vision to establish GLITTENCE as a trusted Indian skincare brand with ambitions that extend beyond domestic markets.
A Journey From Aviation to Entrepreneurship
Krishna Prabhu’s entrepreneurial journey was not an overnight decision. Having spent close to a decade in the aviation industry, he understood what it takes to operate in a demanding, customer-focused environment.
His experience taught him an important business lesson: long-term success is not built on products alone. It is built on understanding customers, delivering consistent value, and earning their trust.
Eventually, Krishna decided to take a different professional path and explore entrepreneurship. Moving beyond the structured world of aviation, he began building his own business venture through Lakza Global, laying the foundation for what would become GLITTENCE.
The transition was challenging, but it also presented an opportunity to build something of his own, with a clear vision and a customer-first approach.
The Idea Behind GLITTENCE
GLITTENCE was created with the ambition of becoming more than just another skincare label.
The brand aims to make everyday skincare simpler and more accessible without compromising on quality or the overall user experience. Its philosophy centres on developing products that serve genuine skincare needs rather than adding unnecessary complexity.
In an industry often crowded with complicated routines, excessive product claims, and overwhelming choices, GLITTENCE wants to establish a different approach: thoughtful skincare focused on quality, comfort, and everyday usability.
The brand believes that skincare should fit naturally into people’s lives, regardless of their age, lifestyle, or experience with beauty products.
More Than Sunscreen: Building a Complete Skincare Brand
GLITTENCE entered the market with its first product, a Sunscreen SPF 50+ PA++++, marking the beginning of its journey in the skincare segment.
Sun protection was chosen as the starting point because it represents an essential part of everyday skincare. Rather than approaching sunscreen as an occasional beauty product, the brand aims to make daily sun protection a more natural habit.
The product development philosophy focuses on important consumer expectations, including comfort, ease of application, and everyday usability.
However, sunscreen is only the beginning.
GLITTENCE has a broader vision of expanding into multiple skincare categories, including face serums, moisturizers, lip care, and other personal-care essentials.
The long-term objective is to build a comprehensive skincare portfolio under one trusted Indian brand.
What Makes GLITTENCE Different?
At its core, GLITTENCE is being developed around three important principles:
1. Thoughtful Product Development
The brand believes in focusing on what a product genuinely needs rather than including unnecessary ingredients or complicating formulations. Every product should have a clear purpose and address a relevant consumer requirement.
2. Everyday Comfort and Accessibility
Skincare should not feel like a luxury reserved for a few. GLITTENCE aims to combine quality, comfort, and an accessible-premium positioning, making everyday skincare more approachable for a wider audience.
3. A Customer-First Philosophy
The brand’s approach is centred on understanding consumer expectations and developing products that fit real lifestyles. From students and young adults to working professionals, GLITTENCE aims to serve people looking for practical and dependable skincare solutions.
Together, these principles form the foundation of the brand’s identity and its long-term direction.
The People Behind the Brand
GLITTENCE is founded by Krishna Prabhu, whose transition from aviation to entrepreneurship reflects his ambition to build a consumer-focused business from the ground up.
Sajina S, Co-Founder of GLITTENCE, is also part of the founding team, contributing to the journey of establishing the brand and developing its presence in the competitive skincare market.
As a growing Indian brand, GLITTENCE is focused on building its identity through product development, digital platforms, customer engagement, and e-commerce.
The founders recognise that building a skincare brand requires more than launching products. It requires consistency, consumer confidence, product quality, and a long-term commitment to the people who choose the brand.
The Vision: Building an Indian Brand With Global Ambitions
For GLITTENCE, the immediate goal is to establish a strong presence in the Indian skincare market.
Through its digital-first approach, the brand is working towards reaching consumers across major Indian cities and expanding its presence through e-commerce and other distribution channels.
The long-term vision is significantly bigger: to develop GLITTENCE into a recognised skincare and personal-care brand, with an expanded product portfolio and an eventual presence in international markets.
The founders understand that meaningful brand growth takes time. Rather than focusing only on short-term visibility, their approach is centred on building credibility, developing relevant products, and creating lasting relationships with customers.
A Message That Defines the Brand
At the heart of GLITTENCE is a simple philosophy: skincare should be about confidence, comfort, and making the right choices for yourself.
The brand aims to move beyond the idea that skincare needs to be complicated or overwhelming. Instead, it wants to encourage people to make thoughtful skincare choices and build consistent everyday habits.
For Krishna Prabhu, GLITTENCE represents more than a business venture. It represents a transition from years of professional experience in aviation to the challenge of creating an independent Indian consumer brand.
The journey is still in its early stages, but the ambition is clear.
From launching its first sunscreen to building a wider skincare portfolio, GLITTENCE is setting out to create a brand that people can trust, connect with, and make part of their everyday lives.
GLITTENCE is not just beginning with skincare products. It is building a vision around everyday skincare, consumer confidence, and the ambition to put an Indian skincare brand on the global map.
