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Reading: Addy, the Man Behind Madness, Takes Indian Techno to the World’s Highest Motorable Village ( 15,500 ft)  with Mad King’s Frozen Frequencies 2.0
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thebusinessstories.com > Economics > Startup > Addy, the Man Behind Madness, Takes Indian Techno to the World’s Highest Motorable Village ( 15,500 ft)  with Mad King’s Frozen Frequencies 2.0
Startup

Addy, the Man Behind Madness, Takes Indian Techno to the World’s Highest Motorable Village ( 15,500 ft)  with Mad King’s Frozen Frequencies 2.0

Puneet Yadav
Last updated: February 6, 2026 10:48 am
Puneet Yadav 1 day ago
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India’s underground techno movement is witnessing a defining moment as Addy — popularly known as the “Man Behind Madness” — prepares to host Frozen Frequencies 2.0, a high-altitude techno summit curated by Mad King, from 14th February to 22nd February in Komic Village, Spiti Valley, the world’s highest motorable village.

Contents
Frozen Frequencies 2.0 : A Record-Breaking Techno SummitStrong Underground LineupVision, Media & Strategic PartnershipsMad King: Building a Cultural MovementA New Chapter for Indian Techno

Known for creating immersive and unconventional music experiences, Addy and Mad King are once again pushing boundaries by combining techno culture, travel, and extreme geography into one record-breaking summit.

Frozen Frequencies 2.0 : A Record-Breaking Techno Summit

Frozen Frequencies is not a ticketed party or a commercial festival. It is a carefully curated techno summit designed for DJs, music producers, and underground artists who seek experience over spectacle. Set amidst the frozen landscapes of Spiti Valley, the summit offers an environment where music, nature, and creative exchange coexist.

The event will run for nine days, allowing artists to perform, collaborate, and immerse themselves in one of the most remote and spiritually powerful locations in the world.

Strong Underground Lineup

The summit features a powerful lineup of underground techno artists including:

AshimDass, Parakram, Othrside, Scarden, Mav3rick, Vynx, Nixx-E ,Jass ,along  with many more emerging producers and DJs.

Each artist represents a different shade of India’s evolving techno sound, making Frozen Frequencies a true reflection of the country’s underground movement.

Vision, Media & Strategic Partnerships

The creative direction of Frozen Frequencies is led by Creative Director LakshyaSain, who has shaped the visual and experiential identity of the summit.

The event’s media coverage will be handled by CDM Media, the official media partner, ensuring professional photography and cinematic videography that captures the essence of this unique journey.

Adding strength to the movement, Techno Afterlife joins as the associate partner, while Travellers Shed comes on board as the official travel partner, managing the complex logistics of reaching one of the world’s most challenging yet breathtaking destinations.

Mad King: Building a Cultural Movement

Under Addy’s leadership, Mad King has evolved from an event brand into a cultural movement focused on authenticity, storytelling, and underground expression. Instead of chasing scale, Mad King focuses on experiences that leave a lasting impact on artists and audiences alike.

Frozen Frequencies stands as a bold statement – redefining what techno events in India can look like when driven by vision rather than convention.

A New Chapter for Indian Techno

As India’s electronic music scene matures, destination-based summits like Frozen Frequencies signal a shift toward deeper, more meaningful experiences. With Addy, the Man Behind Madness, at the helm, Mad King continues to place Indian underground techno on the global map.

Frozen Frequencies is more than an event – it is a milestone in India’s electronic music journey.

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