Hemant, an independent developer based in India, today announced the public launch of Frooty.ai, a video review and collaboration platform built for India’s creative industry. The platform allows video editors, production agencies, and their clients to upload footage, leave time-stamped comments on the video timeline, track revision history, and formally approve final cuts — replacing the widespread practice of sharing feedback over email threads and messaging apps.
India’s media and entertainment sector crossed INR 2.5 trillion in 2024, with digital media becoming its largest segment for the first time, at INR 802 billion and growing 17 per cent year-on-year, according to the FICCI-EY report published in March 2025. India is also YouTube’s single largest market globally with approximately 491 million users and 144,430 channels above 100,000 subscribers — more than any other country. YouTube’s economic contribution to India reached ₹16,000 crore in GDP and supported over 930,000 full-time equivalent jobs in 2024. Despite the scale of this creator economy, the tools used to review and approve video work remain almost entirely foreign-built and dollar-priced.
Frooty.ai was built without external investment. Infrastructure runs from hardware assembled and maintained by Hemant at his home. The platform’s AI transcription feature — which auto-generates searchable transcripts from video audio — is powered by Indian-developed language models. The decision to use Indian AI infrastructure rather than international alternatives was intentional: it keeps costs lower, keeps data onshore, and reflects the same principle behind the product itself — that the Indian market does not need to route through Western services to access capable tools.
“The review workflow for video production in India has not changed in fifteen years. Editors are still sharing Drive links and collecting feedback over WhatsApp. I built Frooty because I needed it myself, and because no one had built it for this market at a price that made sense here.” — Hemant, Founder, Frooty.ai
The leading international video collaboration tool was acquired for $1.275 billion in 2021 and is today priced at $15 to $25 per user per month in USD, with no INR equivalent. Frooty.ai is priced at $10 per seat per month, with a permanent free tier available at no cost. Subscriptions are billed in INR. A team of five using the leading international tool at current USD rates pays roughly ₹6,200 to ₹10,350 per month before forex costs. The equivalent Frooty.ai plan is ₹4,150.
The launch comes as India’s government formally recognises the orange economy — the term for knowledge and creativity-based industries — as a policy priority. India’s Economic Survey 2025-26 identified creative sectors as major employment and growth drivers. The Union Budget 2026-27 allocated ₹250 crore toward content creator labs in 15,000 secondary schools and 500 colleges. The AVGC sector reached INR 103 billion in 2024. India’s creative sector is currently growing at 9.8 per cent, 2.6 times the global average. The infrastructure for creators to produce content is being built; the infrastructure for them to collaborate professionally on it is not.
Frooty.ai is available now. Core features at launch include time-anchored comments, frame-level annotations, version history with side-by-side comparison, formal approval workflows, password-protected review links that require no client account, AI-generated searchable transcripts, real-time multi-user collaboration, and forensic watermarking for leak tracking on the Premium tier.
No external capital has been raised. Hemant is currently the sole developer. The free tier requires no credit card and is available at frooty.ai.
About Frooty.ai
Frooty.ai is a bootstrapped video review and collaboration platform built in India for video editors, production agencies, and creative teams. Features include time-anchored feedback, version control, approval workflows, and AI transcription using Indian language models. Billing is in INR. Founded and built by Hemant.
