Freedom often begins with one’s own struggle.
For Bengaluru-based wellness coach Aman Doda, that struggle was the cigarette he couldn’t put down. A former professional skater who had turned his passion for performance and discipline into a career in health coaching, Aman spent years helping others build healthier lives — all while quietly fighting a habit that held him captive.
“I tried everything — willpower, self-control, nicotine gums, patches, books, apps, even meditation,” he recalls. “I knew what to do as a coach, but I couldn’t fix myself. And that broke me.”
Those years of frustration became the turning point of his life. Aman realized that addiction wasn’t a problem of motivation — it was a problem of understanding how the human mind truly works.
Determined to find the real solution, he began studying nicotine addiction and behavioral science in depth. In 2020, he completed his Health and Wellness Coaching certification from the California Institute of Integral Studies (CIIS) and later pursued advanced online studies in addiction psychology from NIMHANS (Bangalore), the University of Michigan, and Johns Hopkins University. The deeper he went, the clearer it became — quitting wasn’t just about stopping a habit. It was about retraining the brain.
That insight became the seed of what would later grow into QSFS — the Quit Smoking & Nicotine Freedom System, a science-backed, community-driven transformation program now helping hundreds of Indians break free from tobacco and nicotine permanently.
QSFS was born not in a laboratory, but in real conversations with people who had failed to quit — just like Aman once had. Over the years, he decoded what truly keeps people stuck: emotional triggers, self-identity loops, and the misplaced belief that nicotine relieves stress. “It doesn’t,” he says. “Nicotine creates stress, then pretends to fix it. Once people see that truth, freedom becomes natural — not forced.”
Since then, Aman has remained nicotine-free for more than five years, and his mission has expanded far beyond personal recovery. Through QSFS, he and his team have helped over 750 individuals across India and abroad build lasting freedom — not only from cigarettes and gutkha, but from the mental patterns that kept them chained to the habit.
Each QSFS batch combines neuroscience, psychology, mindfulness, and identity-based behavior change. Participants begin with guided sessions that rewire their subconscious beliefs about nicotine, followed by structured reflections and live group coaching. “We don’t just remove cigarettes,” Aman explains. “We replace that identity — the smoker’s identity — with something far stronger: a conscious, self-driven individual who values health and purpose.”
QSFS has grown into a full ecosystem that includesProject Life Masteryand the Fit Parinde Health Community, where graduates continue to build healthy routines together. Many of Aman’s students — doctors, entrepreneurs, and working professionals — now serve as ambassadors, helping others begin their own freedom journey.
What sets QSFS apart is its holistic design. It doesn’t depend on nicotine replacements, medicines, or shock therapy. Instead, it leverages neuroplasticity — the brain’s natural ability to form new connections — to permanently dissolve cravings. It’s a method that treats both the body and the mind, integrating modern science with Indian mindfulness practices.
Aman often reminds his students, “You can’t fight addiction by hating it. You win by understanding it — by learning how your brain has been wired and then consciously rewiring it.”
As his students celebrate milestones — 100 days, one year, or two years nicotine-free — Aman sees his own journey mirrored in theirs. What began as one man’s personal battle has evolved into a nationwide movement of self-awareness, resilience, and transformation.
Today, based out of Bengaluru, Aman continues to coach new batches every month through live online sessions that blend science, mindfulness, and human connection. His programs help individuals begin their healing journey through awareness, reflection, and practical tools — delivered in a calm, coach-like style that makes even the toughest subjects feel simple and real.
He calls it India’s Quit Smoking Revolution — a mission to make freedom from nicotine accessible to every Indian household, one person at a time.
When asked what keeps him motivated, Aman smiles. “Every time someone sends me a message saying, ‘I’m finally free,’ I feel it’s not just their win — it’s a collective win. Because freedom, after all, isn’t just the absence of a cigarette. It’s a state of mind.”
