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thebusinessstories.com > Startup Stories > IKF Brand Ambassador Anaya Sehgal Champions Girls’ Football Through “Anaya Goal” Project
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IKF Brand Ambassador Anaya Sehgal Champions Girls’ Football Through “Anaya Goal” Project

Puneet Yadav
Last updated: October 8, 2025 8:29 am
Puneet Yadav 4 months ago
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India Khelo Football (IKF) proudly announces the inspiring impact of its young brand ambassador, Anaya Sehgal (16), who has pledged her journey on the field towards empowering underprivileged girls in India.

As part of her initiative, “Anaya Goal”, Anaya set out to raise funds for football equipment for young girls who share the passion for the game but lack the resources to play. She committed to raising money for every goal she scored during the 2024 season.

In 2024, representing BG Tampines Rovers in the Singapore Women’s Premier League (WPL) as well as her High School Varsity team, Anaya netted 14 goals. Staying true to her pledge, she successfully raised ₹1 Lakh, which is now being channeled through IKF to provide footballs, kits, and essential gear to girls from underserved communities across India.

For the 2025 season, Anaya continues her mission while playing for the Lion City Sailors in the WPL alongside her High School Varsity team, carrying forward her commitment to blend performance with purpose.

“Anaya’s dedication reflects the true spirit of sport—using individual talent to create collective impact. IKF is proud to stand by her vision of ensuring that every girl with a dream gets a fair chance to play,” said Phani Bhushan, Founder of India Khelo Football.

The Anaya Goal Project exemplifies the power of sports to drive social change and resonates strongly with CSR initiatives aligned to Schedule VII (promotion of sports, education, and gender equality) and the United Nations Sustainable Development Goals (SDGs 4, 5, and 10).

More about Anaya Goal can be found here: https://indiakhelofootball.com/Anaya-Goal Listen to her inspiring journey on the Anaya Goal Podcast: https://youtu.be/UjU-lha5sv4?si=u1QDakAMFFProupj

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