Preeti Jain on Why Purity Is Entering Its Proof Era: “Natural” and “100% Pure” Are No Longer Enough

Preeti Jain on Why Purity Is Entering Its Proof Era: “Natural” and “100% Pure” Are No Longer Enough

For years, words such as “natural,” “pure” and “cold-pressed” have carried enormous weight in India’s wellness market. They reassure consumers, justify premiums…