Startup
The Jewellery Industry Doesn’t Need More Collections. It Needs Better Curators, Says Riddhima Kala.In today’s luxury market, consumers have more choice than ever before. Thousands of designs are just a click away, trends change overnight, and social media constantly influences what people should want next. Yet despite this abundance, buying jewellery has become more confusing than ever. The question is no longer where to buy jewellery. The real question is whether buyers truly know what they are buying and why.
According to jewellery entrepreneur Riddhima Kala, this is where the industry needs to evolve. She believes the future of fine jewellery will…
Puneet Yadav
Aug 1, 2026 · 4 min read