The Price Paradox: How Ashara Jewels is Disrupting the 18K Gold Plated Jewellery Market for Indian Women

The Price Paradox: How Ashara Jewels is Disrupting the 18K Gold Plated Jewellery Market for Indian Women

Priyanka Ghosh, Founder of Ashara Jewels NEW DELHI, INDIA — The Indian demi-fine accessory market is facing a silent crisis of confidence.…