Why Indian MSMEs Lose Pricing Power Before the Sales Meeting Even Begins: Suyash Singhal on the Business Value of Product Finish

Why Indian MSMEs Lose Pricing Power Before the Sales Meeting Even Begins: Suyash Singhal on the Business Value of Product Finish

For many Indian MSMEs, pricing pressure is treated as a sales problem. Suyash Singhal believes it often begins much earlier—on the surface…