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Why Most Brands Stay Average — And How Raqeeb Sofi Approaches Building Premium Businesses

Startup

Why Most Brands Stay Average — And How Raqeeb Sofi Approaches Building Premium Businesses

In today’s market, most brands don’t fail because of a lack of effort. They fail because they blend in. They offer similar…

Puneet Yadav Apr 13, 2026 · 4 min read