“Treatment Is Not the Problem, Hiding It Is”: Ravi Kapoor and IIGJ Lab CEO Nirupa Bhatt Put Gemstone Transparency in the Spotlight
Mr. Ravi Kapoor, Founder of Tushar Gems, and Nirupa Bhatt, CEO of IIGJ Lab, with Gemwix sealed-pack certified gemstones and Gemwix boxes
New Delhi: The laboratory and the retail counter have come face to face. Nirupa Bhatt, CEO of IIGJ Lab and former Managing Director of the Gemological Institute of America (GIA) for India and the Middle East, joins Mr. Ravi Kapoor, Founder of Tushar Gems, on the Tushar Gems Podcast for an insightful discussion on trust and transparency in India’s gemstone market.
The episode, titled “Before You Buy Gemstone, Know Who Sells”, was released on 16 October 2026 and is now streaming on the Tushar Gems YouTube channel.
Transparency Takes Centre Stage
“Treatment is not the problem. Hiding it is.”
This statement captures the philosophy Mr. Kapoor has championed for years: gemstone buyers deserve complete transparency and should be able to understand and verify exactly what they are purchasing.
Gemwix: A Certificate and MRP on Every Pack
A first-generation entrepreneur, Mr. Kapoor founded Tushar Gems in 1998 and launched Gemwix in 2025 as a sealed-pack gemstone brand.
Every Gemwix pack carries an IIGJ Lab certificate and a printed Maximum Retail Price (MRP). This approach aims to provide buyers with consistent pricing, product verification and greater confidence in their purchases.
A Respected Voice from the Laboratory Side
Ms. Bhatt is among the recognised professionals in India’s gem and jewellery industry. She began her career at Argyle, connecting Australia’s diamond mining industry with India, before going on to lead GIA operations in India and the Middle East.
She also founded the Women’s Jewellery Association in India and currently works as an independent director, board advisor and leadership coach.
What the Episode Explores
The conversation addresses several important questions that gemstone buyers should consider:
- Price vs. Value: Understanding what determines a gemstone’s actual worth.
- Online Marketplaces: Examining whether online gemstone purchases can be trusted.
- The Importance of Certification: Understanding what a laboratory certificate actually tells a buyer.
- Lab-Grown vs. Natural Gemstones: Exploring their differences, particularly in the context of astrological use.
- Faith and Sentiment: Understanding the role of personal beliefs and emotions when choosing a ratna.
The central message of the episode is simple: “Stone se pehle seller ko jaano” — know the seller before you buy the stone.
Why Buyers Should Listen
For many Indian families, purchasing a gemstone is a significant decision, often influenced by astrological advice and personal beliefs.
Two gemstones may appear identical in a photograph but differ considerably in their origin, treatments, quality and price. Without adequate information, buyers may find it difficult to understand what they are actually paying for.
This conversation encourages consumers to ask the right questions, examine certification and understand the importance of choosing a trustworthy seller before making a purchase.
Watch Now: Before You Buy Gemstone, Know Who Sells | ft. Nirupa Bhatt
Episode Notes: tushargems.com
About Ravi Kapoor: tushargems.com/pages/ravi-kapoor
About Tushar Gems
Tushar Gems and Jewellery Pvt. Ltd. was founded in 1998 by Mr. Ravi Kapoor. The company deals in natural, laboratory-certified gemstones, Rudraksha and gemstone jewellery.
It operates retail stores at Gold Souk Mall, Sector 43, Gurugram, and Karol Bagh, New Delhi, alongside its online platform, tushargems.com.
