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thebusinessstories.com > Economics > Startup > Vipul Pandey: Driving the Rise of Live Events in Jabalpur & Mahakaushal
Startup

Vipul Pandey: Driving the Rise of Live Events in Jabalpur & Mahakaushal

Puneet Yadav
Last updated: March 10, 2026 5:54 am
Puneet Yadav 35 minutes ago
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In the growing landscape of live entertainment in Jabalpur and the Mahakaushal region, Vipul Pandey, founder of Narmada Events, has emerged as a dynamic force bringing large-scale concerts, cultural festivals, and celebrity experiences to the region.

With more than 12 years of experience in artist and event management, Vipul has successfully handled 300+ national and celebrity artists, creating memorable live experiences for audiences across Jabalpur and Mahakaushal.   His journey reflects the passion of a young entrepreneur determined to bring big-city entertainment culture to regional audiences.

Over the years, Vipul Pandey has worked with an impressive lineup of artists and celebrities including Guru Randhawa, Hardy Sandhu, Himesh Reshammiya, Zakir Khan, Piyush Mishra, Sunil Grover, Kartik Aaryan, Raftaar, Mugdha Godse, Krushna Abhishek, Kushal Tandon, Ami Mishra, Jasleen Matharu, Anup Jalota, Ravindra Jain, Neeraj Shridhar, Sudesh Bhosle, Shefali Jariwala, Toshi & Sharib Sabri, Tochi Raina, Keerti Sagathiya, Pinky Maidasani, Madhur Sharma, Saadho, Aditya Kulshrestha (Kullu), and Arbaaz Khan, along with several renowned celebrity DJs.  

A significant milestone in his career came in January 2021, when Vipul coordinated Bollywood actor Sonu Sood for an event by Apple Authorized Dealer INext in Bhopal, further strengthening his experience in managing celebrity appearances and brand events.

The year 2022 marked a breakthrough phase, when Vipul organized 40+ club events, bringing leading DJs and energetic music experiences to audiences from the region.

Among his most successful initiatives is PANKHIDA Jabalpur, a Garba festival that has become one of the most popular Navratri celebrations in the city. Since 2022, the event has consistently attracted 2,000 to 4,000 participants every year through its unique freestyle Garba format, where people from all backgrounds can participate and celebrate together.

The event has featured artists such as DJ Shadow (Dubai), DJ Ryan Nagor (Goa), and DJ Kashish Rathore, and has also welcomed Bigg Boss fame Shefali Jariwala, adding celebrity excitement to the celebration.

Continuing his vision of introducing innovative event formats, Vipul Pandey is now presenting Jabalpur’s Biggest Bhajan Concert on 22 March, featuring Saadho – The Band from Delhi, a renowned devotional fusion band.

This concert introduces a modern devotional format where bhajans are presented with concert-level sound, lighting and live band energy, creating a powerful blend of spirituality and live music. Often known as Bhajan Concert or Bhajan Jamming, this format presents devotion in a fresh way that strongly connects with today’s youth.

Through his flagship platforms Pankhida Jabalpur and Rangutsav Jabalpur, Vipul Pandey continues to strengthen the live entertainment culture of Jabalpur and the Mahakaushal region, inspiring audiences with innovative events that combine music, culture and devotion.

Instagram:https://www.instagram.com/narmadaevents

https://www.instagram.com/rangutsav_jabalpur

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