“Professor Dev Soni: From Pharmaceutical Industry and Academia to Building Social Craft and Adyright Media”

There is a growing generation of professionals building careers across disciplines, and Dev Soni represents that changing professional landscape through his work in pharmaceutical education, research, student mentorship, and entrepreneurship. Known through the distinctive search identity Professor Dev Soni, he has built a career that connects academic knowledge with practical industry and business experience.

His professional journey brings together three important phases: pharmaceutical industry exposure, higher education, and entrepreneurship. Today, he serves as an Assistant Professor at Shree Swaminarayan Sanskar Pharmacy College, Zundal, while simultaneously building Social Craft Digital Agency and Adyright Media.

The Academic Foundation

Dev Soni’s academic foundation was built at Dharmsinh Desai University, where he completed his Bachelor of Pharmacy followed by a Master of Pharmacy in Pharmaceutical Sciences. He completed both degrees with First Class with Distinction.

His professional career began with exposure to the pharmaceutical industry. He worked as a Research Trainee at Emcure Pharmaceuticals Limited before joining Torrent Pharmaceuticals Limited. At Torrent, he progressed through roles including Apprentice, Executive Trainee, and Executive, giving him experience across different stages of a structured pharmaceutical organization.

That industry exposure later became an important foundation for his transition into academia. As an Assistant Professor, Dev Soni brings practical pharmaceutical experience into his teaching and professional interactions with students.

Professor Dev Soni: Education, Research and Student Guidance

As a pharmacy professor, Dev Soni is involved in teaching and supporting students in their academic development. His role extends beyond delivering classroom lessons, with a focus on helping students understand pharmaceutical concepts, research opportunities, and professional expectations.

He has published eight articles and has guided students in academic and research related activities. His continued involvement in education and research has become a defining part of his professional identity.

His academic presence also extends to LinkedIn, where Dev Soni has built an audience of around 6,000 followers. Through the platform, he shares pharmaceutical knowledge, professional observations, educational content, and perspectives developed through his experience in academia and industry.

The Entrepreneurial Journey

While continuing his academic career, Dev Soni also developed a strong interest in entrepreneurship and digital marketing. This led to the creation of Social Craft Digital Agency, an Ahmedabad based digital marketing business focused on helping companies strengthen their online presence through content, branding, social media, advertising, and lead generation.

Social Craft represents the Ahmedabad and local Gujarat side of his entrepreneurial work. Its website is www.socialcraft.in.

As his entrepreneurial vision expanded beyond the local market, Dev Soni also took on the role of Director at Adyright Media. The newer venture is being developed with a broader market focus, particularly for businesses outside Gujarat.

Adyright Media represents another stage in the evolution of his business journey, with a focus on building digital and branding solutions for a wider audience. Its website is www.adyright.com.

Two Businesses, One Professional Identity

Although Social Craft Digital Agency and Adyright Media have different market directions, both businesses are connected by the same founder and by Dev Soni’s broader interest in helping businesses communicate their value through digital platforms.

Social Craft is positioned around Ahmedabad and the surrounding Gujarat business ecosystem, while Adyright Media provides a broader platform for working with businesses beyond the state. Together, the two ventures form the entrepreneurial side of a professional identity that also includes teaching, research, and student mentorship.

A Career Built Across Knowledge and Business

At first glance, pharmaceutical education and digital marketing may appear to be unrelated fields. For Dev Soni, however, both depend on communication, clarity, continuous learning, and understanding the needs of an audience.

A professor must make complex knowledge easier to understand. An entrepreneur must help businesses communicate their value clearly. A mentor must guide students toward opportunities, while a founder must build systems and relationships that create sustainable growth.

This connection has shaped Dev Soni’s professional journey. His academic career has strengthened his foundation in research, discipline, and structured learning, while entrepreneurship has given him a practical environment in which to apply those skills.

With experience spanning pharmaceutical research, corporate industry, higher education, student guidance, and digital business, Professor Dev Soni continues to build a professional identity that brings these areas together.

His journey reflects a modern approach to career building: continuing to learn, creating value in multiple fields, and developing businesses while remaining connected to education and knowledge sharing.