Why Smart Investors Are Betting on India’s ₹2.2 Lakh Crore Fabric Care Revolution
The neighbourhood dhobi had a good run. But India’s wardrobe has moved on.
India owns more premium fabric than ever before. Sabyasachi lehengas. Loro Piana suits. Designer sherwanis that cost more than a used car. And yet, until very recently, there was no professional, accountable, trustworthy place to take any of it.
The market that was left unattended? ₹2.2 lakh crore. Over 97% unorganised. And one brand has spent ten years quietly building the infrastructure to own it.
The Laundry House was built to fix exactly that and the proof is already in the numbers.
The Market Nobody Was Watching
India’s consuming class has never been wealthier, never owned more premium fabric, and never been more willing to pay for a service that treats their wardrobe with the seriousness it deserves. Neighbourhood dhobis, opaque dry cleaners, no accountability, no traceability, no consistency – for decades, this was simply accepted as the norm.
The Laundry House was built precisely for this inflection point.
Today, it operates 17 stores (5 Live Studios and 12 Collection Centres) across 9 Indian cities, has served 35,000+ unique customers, caters to over 9 lakh garments a year, and closed FY 25-26 EBITDA positive at 8.8%, building on a track record of profitability dating back to FY19.
It is, by any measure, the most organised premium garment care brand India has ever produced.
A System, Not Just a Service
What separates The Laundry House from every other dry clean play in the country is not the machines. It’s the system.
Founded by two former Airtel executives who built distributed operations at scale, The Laundry House runs on the logic of a telecom company- standardised SOPs, fabric-specific protocols, hypoallergenic chemistry, and a proprietary technology platform called Kleensy that gives every garment a digital identity from intake to dispatch. The result: a gross margin of 55% in FY 25-26, an average order value of ₹1,150, and a customer who comes back.
The Franchise Opportunity
The Laundry House offers Live Store franchise formats with investments starting at Rs 2.5 Crore. The primary growth vehicle is the FOFO franchise, where The Laundry House provides the brand, the systems, the training, and the ongoing technology support and the franchisee owns and operates the business.
Current stores in Delhi, Noida, Gurgaon, Vadodara, Surat, Jaipur, Ahmedabad, Hyderabad, and Bikaner are live and operational, part of a footprint spanning 9 cities. The Jaipur store, The Laundry House’s largest at 4,500 sq. ft., is already a benchmark for what the category can look like at its best.
Vision 2030: 100 Locations
The Laundry House is set to accelerate expansion across Gujarat, Rajasthan, Mumbai, and emerging Tier 2 markets, targeting 54+ stores by September 2027. The next 35+ franchise decisions are being made now.
For investors looking at a category with structural tailwinds, a founder-led brand with a decade of proof, and a franchise model designed to replicate reliably, this is the window.
To enquire about franchise opportunities with The Laundry House, contact: 📧 franchise@thelaundryhouseindia.com 📞 +91-99100 96696 Or visit: www.thelaundryhouse.in/franchise
